In a word: right now.
Okay, that was two words.
Either way, this is the time. The store is fully stocked, and not as crowded as it will be even next week. If you wait till August, there will be lines to wait in and it is possible that your favorite planbook will be sold out.
If you want to see all your old friends and have the exhilarating experience of shopping in crowds, wait till August.
If you want to avoid the whole thing, shop from our online catalog and we'll deliver everything to your school.
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